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壹路湘行

China, told slowly. For travelers who would rather skip the bucket list and read the menu instead.

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AC

Ava Chen

Lead Travel Designer

OnlineOnline hours: 09:00–21:00 daily (China time)
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A travel designer's letter, from China

It began with a real encounter at an airport

An encounter at the airport

One day, our founder met an international traveler on the way to Zhangjiajie.

The traveler had a clear plan in mind and knew what they hoped to see. But as the journey began, the practical parts became uncertain — onward transfers, timing, local connections, and what to do next no longer felt straightforward.

Our founder helped reorganize the journey, making the route, timing, and next steps clearer. For the traveler, it turned a confusing moment into a journey that could continue with confidence.

Travel designer

Twenty years in, a quiet realisation

The moment reaffirmed something learned after more than twenty years in China travel: foreign travelers do not just need more China travel information.

They need someone who knows how China travel actually works —

  1. How routes connect
  2. Where timing matters
  3. Which local details can shape the experience
  4. And what support is needed when plans change

That belief became the starting point of how we work.

More than information. More than a tour

We exist to offer more than travel information or standard tour arrangements. We design China journeys that are thoughtful, personal, and well supported from the first conversation to the final departure.

By combining deep destination knowledge, careful itinerary planning, and a dependable local network across China, we help travelers move through the country with confidence, ease, and a sense of being genuinely looked after.

Because a great journey is not only about where you go. It is about how every step comes together along the way.